Course Code: 72213

This course covers a wide range of interrelated themes from the consumer marketplace, consumer motivation, consumer information processing and decision making, consumer perception, consumer learning, consumer attitudes, external influences on consumer behaviour and organisational buying behaviour. This course is essential for all students considering a career in any form of product sales, services, marketing and customer relations in Libya and abroad. 

Course Code: 72210

Operations Management (OM) is concerned with the management of resources and activities that produce and deliver goods and services for customers quickly, at a low cost and with high quality. The course focuses on the basic concepts, issues, and techniques for efficient and effective operations. Special emphasis is placed on process improvement and supply chain management. Topics include operations strategy, product and service design, process design and analysis, capacity planning, lean production systems, materials and inventory management, quality management and six-sigma, industrial project management, and industrial supply chain management.


Course Code: 72210

Operations Management (OM) is concerned with the management of resources and activities that produce and deliver goods and services for customers quickly, at a low cost and with high quality. The course focuses on the basic concepts, issues, and techniques for efficient and effective operations. Special emphasis is placed on process improvement and supply chain management. Topics include operations strategy, product and service design, process design and analysis, capacity planning, lean production systems, materials and inventory management, quality management and six-sigma, industrial project management, and industrial supply chain management.