Course Code: 7BA0652

Instructor: Mr. Rami Shahaibi


The Internet influences every aspect of our life. The electronic media and technology enable organizations to acquire products, services, and materials from suppliers; market goods and services to customers; allow members of the organization to communicate with each other and monitor the external environment. This course provides an overview of the rapidly changing world of marketing and builds on marketing principles to investigate specialist areas. The Internet and other technologies provide many opportunities for marketing applications. By addressing what is unique about electronic marketing, the course explores how these technologies are creating value for customers as well as benefits for companies and their brands. Specifically, the course deals with issues such as: Introduction to electronic marketing and its technological foundations, Business implications of electronic marketing., Marketing, retailing, sales, and promotional implications and Associated social, legal, ethical implications of electronic marketing.

Course Code: 7BA0652

Instructor: Mr. Hakim Mansouri


Project Management Module is one of the key modules at Faculty of Business Administration. This course is compulsory for Business Administration and Project Management specialties. The course follows Case-based learning approach with cases chosen from all over the world. Some focus on the Libyan project's process is an as essential part of teaching this module. The key themes that should be covered might include the following: terminologies and introduction,  project organizations, project planning, project scope, cost and time estimations, risk management, performance measurement, documentation, auditing, termination, and closure.

Course Code: 7BA0689

Instructor: Mr. Seraj Alagori


Management of Medical Institutions is one of the main subjects in business administration colleges, especially Healthcare Management Schools. This course adopts the case-based learning approach (CBL) in teaching and focuses mainly on essential topics that help students to have a good understanding of medical institutions Management in developed, developing and transitional countries. This, in turn, will allow students to be able to understand, discuss, and resolve real-world healthcare management problems with the focus being placed on the Libyan medical care industry.

This course will review all management themes and their applications in medical institutions' such as terminologies, planning, and organizing of healthcare institutions, HRM and controlling, performance assessment, quality management, purchasing and storage management, operation management, organizational behavior, marketing management, finance, entrepreneurship, accounting, management information systems.  Real-world and case scenarios will be used as key teaching tools in this course.

Course Code: 7BA0718

Instructor: Dr. Amal Kumati


Students explore the different financial intermediaries in our economy, the financial risks they are exposed to, and how these risks are measured and managed. Topics include the types of financial institutions, including deposit-taking institutions, insurance companies, securities firms, investment banks, mutual funds, hedge funds, pension funds, and finance companies; regulation of the financial industry; measuring risk, including interest rate risk, market risk, credit risk, liquidity risk, off-balance-sheet risk, foreign exchange risk, sovereign risk, and technology and other operational risks; managing risk through the use of derivatives, loan sales, and securitization; and managing risk through deposit insurance and other liability guarantees and capital adequacy standards. Exercise-based the approach will be used in this course.

Course Code: 7BA0693

Instructor: Dr. Naji Sohaib


Supply Chain Management & Logistics (SCML) The module is one of the main courses in business administration colleges in the world. This course adopts the case-based learning approach (CBL) in teaching and focuses mainly on essential topics that help students to have a good understanding of Logistics & Supply Chain Management. This, in turn, will allow students to be able to understand, discuss, and resolve real-world problems with the focus being placed on the Libyan context.

The course covers a wide range of themes about purchasing function such as: terminologies, planning, organization, methods or strategies, negotiation, payment, and assessment. Storage function will be covered as well including definitions, planning, organization, inventory control, performance assessment. Finally, international and external transportation will be covered as well.  Software, Exercise-based approach will be used in this course.

Course Code: 7BA081

Instructor: Dr. Mabrouk Alhoti


This is an advanced course in operations research (OR). The primary emphasis will be on Linear Programming (LP) and its applications (covering formulation of a number of different types of linear models, the simplex algorithm, duality, and sensitivity analysis, and the transportation and assignment problems).

Other areas such as integer programming, network flows, nonlinear and dynamic programming will also be covered, with the amount of emphasis depending on the time available. The course will divide into Seven Chapters.

The tentative order of topics is as follows: modeling with linear programs and solving with a computer, simplex algorithm to solve linear program, duality, sensitivity analysis, transportation, assignment and transshipment problems, integer programming, network models, dynamic and nonlinear programming (if time permits). Lab and Exercise-based approach will be used in this course.

Course Code: 7BA3661

Instructor: Dr. Jousef Elkhumati


SPSS (Statistical Package for Social Science) a course is a tool for the statistical analysis of data. It allows students to perform a wide variety of statistical procedures. This course complements the former module name "Introduction to Statistics" as it comes as a second part in educating students on how to use statistics in decision making at the business world.

The main themes that might be covered are descriptive analyze, parametric and non-parametric tests, simple regressions and multivariate analyses (factor and cluster), time-serious, correlations, hypotheses tests…etc. lab, Exercise-based will be used in this course.

Course Code: 7BA852

Instructor: Mr. Rami Elshahaibi


Marketing of Services is a key subject for marketing students. The course aims at providing the students with all the needed marketing of services knowledge and skills. Topics that will be covered consist of: the meaning and importance of services, the business environment in service, and marketing mix in the services industry. A case-based approach will be used as a learning strategy for this class.

Course Code: 7BA367

Instructor: Dr. Randa Boker


This course explores issues about nature and techniques of critical thought viewed as a way to establish a reliable basis for our claims, beliefs, and attitudes about the world. We explore multiple perspectives, placing established facts, theories, and practices in tension with alternatives to see how could be otherwise. Views about observation and interpretation, reasoning, and inference, valuing and judging, and the production of knowledge in its social context is considered. Special attention is given to translating what is learned into strategies, materials, and interventions for use in students' own educational and professional settings. The course will be taught according to the TBL learning strategy. Students will be working in small groups as a PBL strategy.