يهدف هذا المقرّر إلى إكساب الطّلاب المهارات اللغويّة المطلوبة لقراءة النّصوص في مجالات متنوعة، والقدرة على استيعابها وتلخيصها. كذلك تهدف المادّة إلى تدريب الطلاب على الكتابة الصّحيحة من ناحية الصّياغة والأسلوب والتركيب. وبذلك ينقسم المقرّر إلى مستويين، يدرّس كلّ مستوى في فصل دراسي.

 


Course Code: 71113

Instructor: A. Ettaib

The main aim of the course is to enable students to communicate effectively with their peers, faculty members, family members, friends and the society at large. It is a given that ineffective communication leads to all sorts of failed relationships at school, at work and even at home with parents, siblings and children.

The course will give students an added advantage by being able to develop and nurture flourishing relationships that not only help them to succeed in their endeavours, but will also make their lives richer and more productive.


Course Code: A71110

Instructor:  A. Mijrab

In an increasingly competitive and global market place, the ability to express business ideas through an advanced vocabulary is an essential determinant of an entrepreneur’s success. The module in Business English is designed to introduce students of the BSBA to the key terms and concepts of contemporary business administration in its many disciplines as they directly encounter them in a diverse set of leading academic and professional texts. Students gain a full comprehension of business terminology directly benefiting them in their future academic and professional careers. 

Course Code: 71114

Instructor: H. Katroni


This module seeks to provide first year students on the BSBA programme with a foundation in the essentials of research. Students are introduced to a wide group of research methodologies both quantitative and qualitative in nature. Students are introduced to the basics of survey research, structured and semi-structured interviews, as well as observational techniques as well as the advantages and disadvantages of each research method. After completing Introduction to Research Methodology, students are expected to successfully employ these methods in their student projects as well as their future research careers.

Course Code: 71120

Instructor: A. Elshelmani

Plan, organise, lead, control—these four principles of management have remained a core feature of management studies as an academic field despite their constant extension and evolution. Principles of Management seeks to provide a comprehensive introduction to the central theories of management studies as well as their practical applications in the real-world business environment. Students of the BSBA are therefore prepared to apply key theories of management in their future workplace environments.